If you want your consumers to change - you’ll have to change what you are doing. What’s that old quote? “Insanity: doing the same thing over and over again and expecting different results
— A. Einstein

The market and customer insight we provide clients reveals problems, solutions, innovations, and ways to reach customers more effectively.  It opens up possibilities and often challenges the status quo.  

It defines the risk associated with change and convinces organisations change possible and needed.