The best research approach is used to answer the project requirements - this may be qualitative or quantitative techniques or a combination of both.  

• Focus group discussions
• In-Depth qualitative interviews, face to face and via telephone
• Online surveys
• Survey interviews via telephone and face to face 
• Self complete studies
• Internet content exploration and analysis

Excellent research results from a combination of clear thinking, appropriate techniques and experienced interpretation.  To acheive this we:

• Design studies to fit the client needs
• Establish or clarify the target audiences
• Design the sample structure
• Create enjoyable and answerable questionnaires
• Use the most appropriate research methods
• Dissect and interpret the results in a meaningful and useful way