We want our research to make a difference for our clients. Because of this we find the insights that make a difference and then provide recommendations about how they can be utilised in the market.
At the start of a project we provide a full proposal outlining the information needed, the rationale, proposed methodology (including theory), reporting formats, time lines and investment.
We know that clarifying the project is essential for your success and we use our knowledge and expertise to suggest the best techniques to get you the information you need. We hypothesise about people's behaviour and what determines their usage of, and attitudes to the product category and brand. Then we create the optimal research approach, do the work, and provide you with a clear way forward from the information. Good practical outcomes to act upon.
Often new data is required, but we also can help with reviews and synthesis of existing research. Social media comments, a review of academic papers and other secondary sources of information can be used too.