Alliance Strategic Research draws from a depth of industry knowledge, skills and experience. We question beyond the obvious and challenge assumptions to understand behaviour and how it might be influenced.
As researchers with a behavioural focus we know it's what people do that matters. We also know that often how they think is different to what they do!
In isolation, behaviour alone is not telling. Through observation and questioning, research gives context to the complex relationship between attitudes, motivation and behaviour. Richer insights allows confidence in manipulating the marketing mix to change perceptions, increase interaction with the brand and product and improve consumer-brand relationships.
Our research also factors in underlying influences which may change consumer behaviour such as economic forces, shifts in manufacturing and the virtual (online) consumer.
With clients’ goals and marketing plans in mind, we harness the latest techniques and technology to provide research that is relevant, understandable and implementable.
In short, research that makes a difference.