Collaboration is important not just because it’s a better way to learn. The spirit of collaboration is penetrating every institution and all of our lives. So learning to collaborate is part of equipping yourself for effectiveness, problem solving, innovation and life-long learning in an ever-changing networked economy.
— Don Tapscott

Understanding how customers see the world, product and services, sharing ideas, innovations and communications is more important than ever.

Finding ways and means to engage with customers requires good information and imagination.

Collaborating with a wide range of experts is necessary to gain insights and understanding to move businesses forward.