Automotive Specialists
We have undertaken numerous studies in different areas of the automotive sector:
· Cars, Trucks, Motorbikes
· Car and truck maintenance
· Retail Fuels and lubes
· Commercial lubes and fuel
· Motor sports
· Sponsorship
· Service station facilities
· Convenience retailing (Service Station)
· Auto servicing
· Car wash
The type of research undertaken in the automotive sector has used both qualitative and quantitative methods and included:
· Brand research
· Advertising development
· Promotion evaluation
· New product development
· Lapsed customer surveys
· Incentive assessment
· Dealer response to incentives, motivation
· Car clinics
· Promotion evaluation
· Trade
· Market segmentation
· Customer service; both private and business to business customers
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