Understanding why people behave the way they do, and how this behaviour can be influenced is our core focus. By uncovering ‘what's going on' we provide focused, informed strategy and insight to guide planning and decision making for communications, products and services.
We are highly skilled researchers who use diverse sources of information, questioning minds, the right techniques and interpretation. Theory based approaches get to the important parts of consumer behaviour, and provides clarity in interpretation. We challenge assumptions and push the thinking behind the research itself to deliver new and fresh insight for cleints. The outcome is practical action focused research you can understand and apply.
Our experience in consumer and business to business sectors is diverse. Categories we have worked in include:
Transport and motorist
Business to business
Stakeholder, including employee
Aged and Community Care