At the core is the ongoing question of why people behave the way they do, and how this behaviour can be influenced. By uncovering ‘what's going on' we can help decision making for communications, products and services. And make a difference to the impact of marketing and communications initiatives.
We employ a wide knowledge base, diverse sources of information, questioning minds, the right techniques and interpretation. Theory based approaches get to the important parts of consumer behaviour, and create clarity in interpretation. We challenge assumptions and push the thinking behind the research itself to deliver new and fresh insight. The outcome is practical action focused research you can understand and apply.
Our experience in consumer and business to business sectors is diverse. Categories we have worked in include: